What Jackie Saw

A picture paints a thousand words, in this case, a series of photos.  It's been plastered all over our media this week.  The moments leading up to and immediately after President John F. Kennedy was shot. For many people this moment and this footage will be etched into our memory.
 

However, what sticks with me isn't necessarily picked up by the camera.  It is the sheer terror of what Jackie would have seen and gone through in the immediate seconds after her husband was shot.  You wouldn't  wish that on anyone.  From what we know of the extent of his injuries, there really would be no hope that he would have survived something like that and I guess at that time, so would have she.

One minute he is sitting there waving to passers-by, the next minute, he's keeled over, blood everywhere and a good chunk of his head is gone.  The car is still moving, there is no one immediately there to help. At the same time, it dawns on you that your own survival is at stake, so you try to escape over the back of the car.

The sheer terror of going through something like that.  To see body parts of a loved one that should be well hidden.  The conundrum of fight or flight.  Adrenaline kicking in with shock and wanting to know what has just happened?

It's a lovely day, of course a drive in a convertible is a good idea. You're with your husband, the American people are out to see their President.  Who would have thought what happened, happened.



Picture from: 
http://media.smithsonianmag.com/images/zapruder-jfk-assassination-631.jpg

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Ever since I can remember, I was always looking up.  Up in the sense that, as I heard the roar of a plane fly above, I would always look up. I'd wave to the plane as my mum would tell me and my siblings to, "say hi to Granny", even though Granny would have flown back home 3 months ago. Slightly older, my brother and I would play the 'guess what plane' that is game. Ah, some things never change, I still play that game, with or without my brother around.

When Emirates started flying to/from Australia it was literally a game changer.  Not only did Emirates have their identifiable tail, but they also had emblazoned on the plane's belly, EMIRATES.

Of course, this also made the 'guess the plane' game so much easier.  No more waiting for the plane to turn, no more tilting my head at awkward angles.

However, after all these years, the only other plane that I see often that also has an inscribed underbelly is JetStar.  In this day in age where all spaces are for sale, how could such a prominent place on a plane be so under utilised?

I did some research and found that only a handful of airlines capitalise on this space.  These include: Emirates, JetStar, Air Berlin, Virgin Atlantic, Fiji Air, Solaseed Air, Qatar Air and Air Asia/Air Asia X.

Utilising this space on the underbelly of the plane would be a marketers dream!  I know that it costs money to paint and maintain it, and that paint is heavy, detracting away from the cargo/passengers it could carry, but it seems priceless.  The brand would exposed to so many people in so many countries.

Surely I can't be the only one in the world who looks up every time a plane flies overhead.  What a missed opportunity!




References:
http://m7.i.pbase.com/g4/89/584089/2/52450667.Emiratesnewunderbellylogo.jpg
Had a little help from my mates who helped me I.D. what other planes have their name on the plane's belly

I designed my "Air Ayesha" at the following site - http://www.skies-unlimited.com/conceptdemo.aspx#/?mode=&item=0