Employee Branding - As important as external branding?

This is my raison d'etre. Employee satisfaction through the embodiment of what the organisation stands for and values.

Human Capital Magazine - Australia - Is employee branding as important as external branding?

Is employee branding as important as external branding? You bet! (If not more!)

If you work for the greatest company in the world and you don't know it, is the business still classified as the greatest company?
If a tree falls in the woods and no one hears it, does it still make a noise?

A company is set up, develops their misson and establishes what they value. They hire people, go to market, they start to run their business.
Do you;
a) Have employees who know just what they need to know to do that immediate job? They don't know what happens in other departments, they don't know the futre of the brand and they don't identify with what they sell.
b) Have employees who know a little bit of everything, with a focus on what they need to know for the job they do at that moment. They know the new products being launched, know what it looks like. They have tried the products and know what distribution channels they are using. They may not love the product but they know what it stands for and know that the product meets the needs of the target market.

I know what I would prefer if I were running a company more importantly, as a consumer, I know who I would rather interact and trade with.