Gone Too Far: Red Carpet Camera

I like looking at what the celebrities wear.  Glamorous, sparkly dresses, dresses I would only dream of wearing.  Gucci, Pucci, Dior and more.

All the celebrity reporters do it, however, today the team at E! took it a bit too far at the SAG awards. 30 seconds into the interview, the camera's that pan-down, focus on the dress, cutting out her head.   She then bends down (a-la, my face is up here, not down there) and tells off the camera man that nothing special is down there and if he does that to the men walking down the red carpet.

Who wore it best? Cate with a head? or Cate without her head? 

 

               

Now kudos to E! for publishing the story themselves, however, don't forget, its the person that really "wears" the dress or suite.  It's their smile, confidence and a certain je ne sais quoi.


Story from: 
http://au.eonline.com/news/501154/cate-blanchett-calls-out-e-s-red-carpet-glam-cam-at-2014-sag-awards-what-do-you-think-is-happening-down-there

http://blog.zap2it.com/pop2it/2014/01/cate-blanchett-wins-the-sag-awards-2014-red-carpet---gif.html

Image from:
http://www.thequeenofstyle.com/quee/2014/01/go-ahead-copy-cate-blanchetts-sag-awards-hairstyle.html

The Super Paradox

Women, generally speaking, will be out of the workforce for a few years due to caring needs placed upon us from raising children and for looking after frail parents. Superannuation earnings could be short by $232,500 because of time out of the workforce.

Women who are generally the primary carers, are disadvantaged providing a service to society by not earning, let alone not having additional super contributions made^.

Women, on average, have a longer life expectancy than men. Retirement is at 65, however, with a women’s life expectancy at 83, we’re living on average 13 years without income, relying upon superannuation.

Considering, there isn’t enough super accrued for women, there will be a strain put on the demand for the government funded pension.

Demands on the pension also strain our health care system as pensioners cannot afford private health insurance.

Solution, women will have to work well past the retirement age.

However, who will hire an employee over 60 and at their appropriate skill and qualification level?

References:

http://www.smh.com.au/business/the-economy/a-million-in-super-wont-be-enough-20130923-2u978.html

http://www.theage.com.au/money/super-and-funds/women-treated-as-secondclass--citizens-20130702-2p8vw.html

^ - The Labor government under Gillard introduces a ‘Low Income Superannuation Contribution’ for people earning up to $37,000/year.

http://ministers.treasury.gov.au/DisplayDocs.aspx?doc=pressreleases/2013/045.htm&pageID=003&min=brs&Year=&DocType=0

Advertising on Underbelly

Ever since I can remember, I was always looking up.  Up in the sense that, as I heard the roar of a plane fly above, I would always look up. I'd wave to the plane as my mum would tell me and my siblings to, "say hi to Granny", even though Granny would have flown back home 3 months ago. Slightly older, my brother and I would play the 'guess what plane' that is game. Ah, some things never change, I still play that game, with or without my brother around.

When Emirates started flying to/from Australia it was literally a game changer.  Not only did Emirates have their identifiable tail, but they also had emblazoned on the plane's belly, EMIRATES.

Of course, this also made the 'guess the plane' game so much easier.  No more waiting for the plane to turn, no more tilting my head at awkward angles.

However, after all these years, the only other plane that I see often that also has an inscribed underbelly is JetStar.  In this day in age where all spaces are for sale, how could such a prominent place on a plane be so under utilised?

I did some research and found that only a handful of airlines capitalise on this space.  These include: Emirates, JetStar, Air Berlin, Virgin Atlantic, Fiji Air, Solaseed Air, Qatar Air and Air Asia/Air Asia X.

Utilising this space on the underbelly of the plane would be a marketers dream!  I know that it costs money to paint and maintain it, and that paint is heavy, detracting away from the cargo/passengers it could carry, but it seems priceless.  The brand would exposed to so many people in so many countries.

Surely I can't be the only one in the world who looks up every time a plane flies overhead.  What a missed opportunity!




References:
http://m7.i.pbase.com/g4/89/584089/2/52450667.Emiratesnewunderbellylogo.jpg
Had a little help from my mates who helped me I.D. what other planes have their name on the plane's belly

I designed my "Air Ayesha" at the following site - http://www.skies-unlimited.com/conceptdemo.aspx#/?mode=&item=0