Monday, April 26, 2010

Employee Branding - As important as external branding?

This is my raison d'etre. Employee satisfaction through the embodiment of what the organisation stands for and values.

Human Capital Magazine - Australia - Is employee branding as important as external branding?

Is employee branding as important as external branding? You bet! (If not more!)

If you work for the greatest company in the world and you don't know it, is the business still classified as the greatest company?
If a tree falls in the woods and no one hears it, does it still make a noise?

A company is set up, develops their misson and establishes what they value. They hire people, go to market, they start to run their business.
Do you;
a) Have employees who know just what they need to know to do that immediate job? They don't know what happens in other departments, they don't know the futre of the brand and they don't identify with what they sell.
b) Have employees who know a little bit of everything, with a focus on what they need to know for the job they do at that moment. They know the new products being launched, know what it looks like. They have tried the products and know what distribution channels they are using. They may not love the product but they know what it stands for and know that the product meets the needs of the target market.

I know what I would prefer if I were running a company more importantly, as a consumer, I know who I would rather interact and trade with.

Tuesday, April 20, 2010

Jailbird Celebrities

Maybe its because of our history, but once again, a criminal (a dead one at that) is making making more headlines in the news than the fact that we have major hospital reform!

Founded as a country of criminals, we want to know them, watch them and even laugh with them.
One of our highest rating tv show right now is Underbelly. The whole shows premise is on the underworld of criminals, drug smuggling and hits. We laugh at a comedian impersonating a serial killer.

We live in a strange country where there the celebrity of criminals takes precedence over reforms made by our goverment. I guess it will continue, hey, I'm blogging about it!

Wednesday, April 7, 2010

Public Servants - 9 to 5 only?

If I got a dollar for everytime I saw Kevin Rudd interviewed after he has attended church, I would be well on my way to dining at Tetsuya's! Yes he is the PM, yes he needs to comment on what is happening but its Sunday and it should be just for him and his family.

Today ... it was reported that Christine Nixon went out to dinner with 2 friends "...during the worst hours of black Saturday...".  I know that it would be ridiculous if the firemen and women who were fighting these fires wanted to stop for food instead of saving a home or life. Come on! Give her a break. If she is off shift, or she wanted a couple of hours away why cant she?

Why do we have such high expectations of our public servants? Why should they be on 24/7? I'm not working that long? Are you? Are you paid to work 24/7? Are they?