US Oils Spill

It's day 55 and the oil is still leaking. The Gulf in Mexico is getting more and more polluted with the slick.

These oil and petroleum companies invest millions into developing technology into exploration and extracting the fruits of the earth. 

You'd think from all this knowledge and know-how they have, they would know how to stop the leak. 


Photos taken from:
http://a123.g.akamai.net/f/123/12465/1d/www.dose.ca/Dome+plunged+deep+into+leak/2999377/2998748.bin?size=dose462

Cake Vs Liquid

There is something special about buying a new soap.  I love it.
The scent, the texture, the smell still in the box or packet.  

My family and I give soap to each other like we are giving each other a little bar of gold.

I find that there is something unsatisfying about using a body wash. Yes it smells good still but putting it on a sponge or puff really isn't that great.



To me, there is nothing better than winding down your day with a fresh cake of soap and lathering it up while in the shower.  All thoes lovely smells and suds!

 Everywhere I go I come across really great smelling soaps and beuatiful packaging.

Photos taken from:
http://www.obermeyernaturals.com/files/thumbs/soap-french-150-pomegranate.jpg
http://farm4.static.flickr.com/3571/3378338870_1175361047_o.jpg

The Rise and Fall of Ruddy.

Yes, unfortunately, KRudd's approval rating is going down.  A combination of negative perceptions about climate change, school funding, home insulation, the debt and ... I think i will stop there. But why?  Were expecting too much from his first term?

Well, maybe yes and no.  Many of the problems the electorate are blaming him for aren't really his fault.  The buck does stop with him, but are you going to blame him for not taking the bins out on time?

There is so much good that has come out of the last few years, espcially in the last 12 month.

• We cant just blame him for the failure of Copenhagen - how many other people where there? He wanted to set up an ETS, invest in sustainable energy, install insulation into all homes ... but it was beaten down by the opposition, rogue agents started to exploit the system.  It was too harsh for the Opposition, too weak for the Greens.
• We can blame him for the debt, but isn't it better that the country go into a little debt than for you to loose your job, your car and your home?  The world is still in turmoil, Greece is causing major problems in the rest of the EU.  Why wouldnt you be happy to live in a country where so many others would happily trade places?
• Mild tax reform, yes he may be a bit weak in not adopting all of Dr Henry's proposals but at least we are finally investing back into land care and supporting communites that are affected by the mining industry.
• Paid Maternity leave will come to fruition
• More money going towards education
• Hospital take over (or at least being the dominant funder)
• More money is going into Education

There really is a lot of good going on.  Maybe its the PR and media that are letting him down.

My App. Idea,

Even though I am anti-Apple and anything "i", I get a surprising amount of app. ideas.

Was a bit bummed a few weeks ago when i realised that someone already developed my latest idea ... so i will share it here since its already released.

It's a app. that you put on so you don't drunk dial/text someone. We've all made the horror calls and left cringe worthy messages. My app. (in theory) would let you save some of these phone numbers in the app and wont let you dial unless you pass a drunk test or in an ideal world, after your BAC is taken.

Employee Branding - As important as external branding?

This is my raison d'etre. Employee satisfaction through the embodiment of what the organisation stands for and values.

Human Capital Magazine - Australia - Is employee branding as important as external branding?

Is employee branding as important as external branding? You bet! (If not more!)

If you work for the greatest company in the world and you don't know it, is the business still classified as the greatest company?
If a tree falls in the woods and no one hears it, does it still make a noise?

A company is set up, develops their misson and establishes what they value. They hire people, go to market, they start to run their business.
Do you;
a) Have employees who know just what they need to know to do that immediate job? They don't know what happens in other departments, they don't know the futre of the brand and they don't identify with what they sell.
b) Have employees who know a little bit of everything, with a focus on what they need to know for the job they do at that moment. They know the new products being launched, know what it looks like. They have tried the products and know what distribution channels they are using. They may not love the product but they know what it stands for and know that the product meets the needs of the target market.

I know what I would prefer if I were running a company more importantly, as a consumer, I know who I would rather interact and trade with.

Jailbird Celebrities

Maybe its because of our history, but once again, a criminal (a dead one at that) is making making more headlines in the news than the fact that we have major hospital reform!

Founded as a country of criminals, we want to know them, watch them and even laugh with them.
One of our highest rating tv show right now is Underbelly. The whole shows premise is on the underworld of criminals, drug smuggling and hits. We laugh at a comedian impersonating a serial killer.

We live in a strange country where there the celebrity of criminals takes precedence over reforms made by our goverment. I guess it will continue, hey, I'm blogging about it!

Public Servants - 9 to 5 only?

If I got a dollar for everytime I saw Kevin Rudd interviewed after he has attended church, I would be well on my way to dining at Tetsuya's! Yes he is the PM, yes he needs to comment on what is happening but its Sunday and it should be just for him and his family.

Today ... it was reported that Christine Nixon went out to dinner with 2 friends "...during the worst hours of black Saturday...".  I know that it would be ridiculous if the firemen and women who were fighting these fires wanted to stop for food instead of saving a home or life. Come on! Give her a break. If she is off shift, or she wanted a couple of hours away why cant she?


Why do we have such high expectations of our public servants? Why should they be on 24/7? I'm not working that long? Are you? Are you paid to work 24/7? Are they?


Reference:
http://www.smh.com.au/victoria/brumby-pm-back-embattled-nixon-over-black-saturday-dinner-20100406-rper.html#poll