Thursday, February 11, 2010

Gen Y Bashing

There is a lot of Gen Y bashing amongst older generations.  Normally it does not affect me but now I am sick of it.  All through the editorial columns of newspapers, talk back radio and on tv.  We seem to be their scapegoat. Maybe some of the Gen Y'ers are naive, but I ain't one of them.  There are people in their 60's and 70's with crazy opinions, I don't go around professing that all senior citizens are coockoo.

On Q&A this week it was a room full of under 25 year olds, Tony Jones and K.Rudd.  Ofcourse some of the questions were stupid and dumb but some of them were ok.  There is no need for the columns editorial digs at us.  All young people are me, me, me. It's something older generations have been through before.

The computer guy was the worst but don't put me in the same category as him.  I follow politics, I like following it and I'm not going to go all stroppy if the goverment are delayed in giving me a depreciating asset!  The money could have gone to so many better things including the upgrading of the refugee detention centres. 

Saturday, February 6, 2010

Email to a Friend

It's now the norm to have links at the bottom of news items, videos etc where you "Email to a Friend".

This is so you can share the content with someone who you think will enjoy or get something out of it. Its good for the company, they get another hit on their web page and it may even contribute to them getting a higher search position in Google/Yahoo/Bing.

Why is it then, that on the rare occasion I do forward something to someone, it doesn't work? Why have the function there as an option, if its not going to work?

As a marketer, I was taught that any PR is good. I was taught that even better than spending X amount of money on advertising, Word-of-Mouth is the best form of advertising.  I  might want to start a converstaion about it.

Hello! Companies X, Y & Z. Don't you really care? Fix up the links!

Sunday, January 31, 2010

When Advertising Pisses you Off.



Good idea right? Especially since my family and I LOVE Pepsi.

Found it while walking down George St last night, outside the cinemas.

Shame that when I went to press the button NOTHING happend.

Punishment for letting me down?  Not shopping at Coles this week! 
 


Photos from:
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3R_afDQSQRnlmElqQtzr7BihQFSGUl0NMmxwBmneDvD2SNvyvxEYmA-1hmjoFP52VUa7UtUGBp05LT9_58Lk5sR33Tp7m0biKj3YJtb43_mjcSh0R8wrDHvHo5jkOl5Eb01rsGvIGUXlG/s320/pep.jpg

Quoteable Words

I find myself doing some strange things sometimes. I read certain works the way they are said on tv shows/movie without pre-thought or doing it intentionally.

The most recent time this happened was at work going through a list and came across the name Adrienne. Did you do it too? I say it the way Rocky says it in the movies. "...ADRIENNNNNNNNE!.."

Seinfeld and The Simpsons are always up there too. Ha-ha is not ha-ha but Nelson's ha-ha. The world pretzel now comes with bonus words, "These pretzels are making me thirsty!". Ladelling out soup, a "No soup for you!'" is closely followed.

When I am not happy and I follow it with a ''Jan" I become happier and may even snigger to myself. (Aussie joke)

Does it happen to others? Maybe its just me.

Friday, January 22, 2010

Bad Promo over Summer

People think that just because its summer and people are off on holidays, they think they can get away with stupid decisions and dont really think things through.   Here are 2 of them.

1. Advertising by Fernwood.
While driving down Carlingford Rd one day I saw this billboard and automatically thought it was for either AMI with those massive sex signs or an ad for Foxtel.  When I read down the bottom, I was aghast! Yes, aghast that it was for the women's only gym, Fernwood.   (Picture not from Carlingford Rd)

















I'm not offended by the ad, I just dont think that if you are pitching an advertising campaign to women who want to be part of  a womens only gym, you dont do something like this.  The image I have of Fernwood as a brand is more mature and tame, this just goes the opposite way.  If they want to re-brand, do a good job of it and re-brand properly.

2. I don't know why I have beef with him but I do. I can't stand people who are in the limelight for the sake of it.

Welcome Bondi Vet!

Not only does he treat animals who are not native to Bondi (camels, goats) but now he does the Weather report on Channel TEN. He's a smart guy (I think), he's a vet, why is he doing this kind of job?  I want my weather news from a reliable source.  Stick an image of the rardar up on the screen.  Half of Sydney already have it saved as a favourite.

Let's just hope he doesn't quit his day job!


Photos taken from: 
http://www.theleader.com.au/multimedia/images/full/674466.jpg
http://www.theleader.com.au/news/local/news/general/just-the-fox-is-gym-slogan-offensive/1722408.aspx

Sunday, January 10, 2010

All the Pretty Colours!



I love colours! I love them everywhere!  I don't know why but it just makes me happy seeing all pretty rainbow-esque colours together.  There is something so simplistic and trouble-free about colours. They work together in unison to create that beautiful aura.

No one wants just a box full of just red or blue pencils, people want the whole spectrum.  I don't think anyone has ever opened a box of pencils or textas and has not been excited to test them all out and see what is their pick of the range. (Remeber Derwent pencils and Connector Pens?)

Colours help me:
  • Make my mood better :-)
  • Help me get a clearer head (I also like my colours sorted from lights to greys and blacks)
  • They helped me study - different colours are code for different things.
  • They help me be more organised - colours represent different things when I am at work and need to know what is connected and related to what.  
  • It keeps me organised - the clothes in my cupboard are arranged from lights to darks. (see right)
Colours are hard for me to resist.  So, te other day I found out that Moleskin (as in the diaries) have come out with a 2010 diary with a different coloured mini diary for each month.  I HAD to get my hands on one! I went from website to website hunting them down and finally came across them in Borders.  I looked and it and then realised after much umming and aahhhing ... its pretty, but in that format, it's so not practical.

I shelved it and decided to use that money (rrp $80) for something else.


Ooff! It was so hard not to buy it!  I bought myself a new set of textas instead.


Picture taken from:
http://www.stolaf.edu/services/cel/10_10_08/pencils.jpg 
Clothes photo taken myself - my cupboard

http://thatsecretside.files.wordpress.com/2009/08/2010_moleskine_12_colours_diary_large.jpg

Friday, January 8, 2010

Project "Hello"

Hello!! Happy New Year!

I don't like to make new years resolutions but I do want to make sure that my year is bigger and better than the previous year.

What I have decided to do this year is to say Hello more often. It is something so simple but I think will be quite effective. 


What's the worst that could happen? Someone won't say hello back? Or that someone will look at you but won't say it back. It's one small little word, I think I could suck it up.

So why say hello?
  • I started a new job recently and find it quite hard to break through and talk to people. (The work culture here is get in, do your work, work through your lunch break and leave on time to ensure work-life balance). I also appreciate my work-life balance but I always think there is time to get to know people and be more than co-workers.
  • You never know who you will meet! My friendship circle is open and always happy to meet others.
  • Give me extra confidence. I'm shy when it comes to meeting people I don't know.
I'll keep you posted on what happens.

Photo taken from:
http://www.nataliedee.com/012807/hi-pig.jpg - 08/01/10